Project Overview

During my time at LaserLines Creative I had worked on a few branding projects, this is one of them. For a bit of a background on the company, Broge sells telescopic poles that people can use for ariel photography right the way through to window and gutter cleaning. Initially this sounded like a really challenging task to brand a company that sells poles. However, with about an hours worth of brainstorming we started to realise that there was a lot of potential routes we could explore.

Developing Final Concepts

After sketching out 100s of different ideas, the studio had a meeting and picked 10 favourites (logos below) to develop further. I took the ideas into Adobe Illustrator and recreated the concepts. After communications back and forth with the client we decided to explore the idea of a giraffe further and eventually came to the final two.

The Final Two